How does Marketing Tracker work?

Tracking calls to a phone number allows dental offices to know what a patient call is coming from. This allows dental offices to measure the number of calls that they receive from each channel and use that to optimize their marketing efforts. However, as discussed in the previous section, just tracking the volume of calls and their sources doesn’t provide the most effective measure of how the marketing effort works. In addition to that, not all leads for new patients are coming from phone calls.

Modern dental offices also receive leads from their website and MT gives offices the ability to track the conversion of form leads too).

That’s why MMG-Fusion has the Marketing Tracker product that allows dental offices to track the following metrics:

• If a call was in fact from a new patient (as opposed to existing patients just calling your Yelp number)
• If a lead that came from a call or a form led to an appointment
• The production revenue that was generated by each lead over time when they show up for their visit

These are the data points that provide a more effective way to measure and optimize marketing efforts in a way that ties directly to the generated revenue and not just to the volume of calls (or the volume of leads)

 Marketing tracker also adds the ability to track “form leads” in addition to the leads that are created by incoming calls. Form leads are created whenever a website visitor gives the dental office their information on the website. Marketing tracker allows tracking conversion of those leads in addition to phone leads to enable dental offices to optimize their advertising efforts on any channel.